Industry News

‘The Apprentice’ shares real estate secrets

Find a niche, says reality TV star
Published on Jul 28, 2005

SAN FRANCISCO – Yes, that is Donald Trump's real hair. And no, there won't be a bursting real estate bubble. That's according to Kendra Todd, 27, a real estate entrepreneur who was victorious in the latest round of Trump's reality show on NBC, "The Apprentice." Todd, who spoke Wednesday at Real Estate Connect 2005, a real estate technology conference, told a crowd of real estate professionals and innovators about her secret to success: do something different, and do it well. "Create a niche and grow rich," she said. She is a licensed real estate agent for RE/MAX Advantage Plus in Boca Raton, Fla., and president of MyHouseRE.com, a marketing company that supplies investors with information on pre-construction and new-construction projects in Florida and other select markets. "You have to do something different. You have to set yourself apart from the rest. Find a niche that not everyone else is doing and do it better than the rest," she said. Todd first entered the real estate ma...

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