SAN FRANCISCO – Using a combination of print and Internet advertising – with a dash of behavioral marketing thrown in – were innovative real estate marketing strategies advocated by a panel at the Real Estate Connect 2005 conference Wednesday. "A multimedia platform is necessary," said Ken Green, group director, sales for the New York Times, speaking at the Connect convention, which focuses on innovation and trends in the real estate industry. "If you just stay in your core area, it's not going to work." Anthony Marsella, vice president of classified advertising for Morris Publishing Group, said, "We do not create products for print unless they have an online component." Marsella's company owns 26 daily newspapers and 35 radio stations. Calling his newspaper "the lea...
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