Industry News

‘Hide less, show more,’ panel tells agents, brokers

Real estate marketing must open up info to consumers

SAN FRANCISCO – "Hide less, show more," was the theme of the three keynote speakers in a panel on blogging, mapping, search and other new ideas at Real Estate Connect 2005 today. The four major trends in real estate marketing today are video, mapping, search and blogs, said Bradley Inman, moderator of the panel and owner of Inman News, which sponsors the twice-yearly conference. Connect examines innovation and technology in the real estate industry. The three panelists – Craig Donato, CEO of Oodle.com, a real estate classified ad search site, Udi Manber, CEO of A9, a subsidiary of Amazon.com that uses mapping in its search process, and Lockhart Steele, founder of real estate blog Curbed.com – represented three of those trends. "Blast the information out there," said Donato, whose site searches newspaper classified ads, craigslist, Homescape, Harmon Homes and other publicly available listings and displays summaries of them. "People have gotten trained to search when t...

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