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Real estate dollars flow online

Print media hedges in online market

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SAN FRANCISCO – Real estate marketing dollars are increasingly flowing online, and even some major players in print media are working to drum up more Internet-based revenue while urging real estate agents and brokers to take a balanced approach to ad spending. "You have to have a broad marketing strategy using different channels. Try different things and track them," said Michael Montsko, president for Weichert Lead Network. Montsko participated in a panel Thursday, "Making Online Marketing Decisions Smartly," during the Real Estate Connect 2005 conference. Keep what works and dump whatever doesn't work, he said. The Weichert Lead Network is a high-tech lead-generation center built for the Weichert Realtors brokerage network. The lead network features a call center that is operated seven days a week, response to consumers' online queries in a matter of seconds, and a higher-than-average conversion rate for Internet leads. Newspapers have been losing revenue from real estate ...