SAN FRANCISCO – Some sagely advice for entrepreneurs: Don't innovate just to make money. Make meaning, says Guy Kawasaki, managing director for an early-stage venture capital firm who worked on Apple's revolutionary Macintosh computer. "If you make meaning you will probably make money. If you set out only to make money you will attract the wrong kind of people," said Kawasaki, who spoke Friday at Real Estate Connect 2005, an industry conference with a focus on real estate innovation and technology. Kawasaki, who has authored several books, including "The Art of the Start" and "Rules for Revolutionaries," runs Garage Technology Ventures. Entrepreneurs should be working to increase the quality of life of their consumers, he said, and in real estate there are inherent opportunities to enrich lives, he said. "If there is an industry that represents making meaning, it is this one. It is about the American dream, it is about piece of mind," he said. Action is better than analysis, he ...
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