Educate the consumer and we all win. More homes will be sold, and the real estate buying trend continues. This year I attended my first Real Estate Connect conference in San Francisco. Although real estate has been a part of my family for more than 20 years, I consider myself a newbie to the industry. With this outsider mentality, if I had to pull anything from the conference that seemed be missing it would be: What about the consumer? Canvassed within the industry and across the Internet is one thing: lead generation. What does this mean to the consumer? It means, that instead of seeing homes, they are first confronted with a form. Marketing companies are convincing agents that they need a lead-generation form to be the gateway to their listings. Besides, why just let the virtual window...
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