(This is Part 2 of a four-part series. See Part 1: Online search to take real estate by storm; Part 3: Online magazine puts new twist on real estate advertising; and Part 4: Real estate's future driven by Tablets, Dashboards.) Mapping sounds pretty boring, wouldn't you agree? When you see the next generation of mapping technology, however, your attitude may undergo an earth-shaking change. When Udi Manber, the CEO of A9.com took the stage at Real Estate Connect last month, I was ready to yawn my way through his presentation on mapping. Instead, I found myself riveted to the screen as Manber demonstrated the technology that had everyone at the conference buzzing. A9 is a wholly owned subsidiary of Amazon.com. Amazon understands the Web consumer and has branched out beyond traditional search and E-commerce. Rather than just listing books for sale, their software looks at your user patterns and recommends titles based upon your past selections. In addition, if you are unfamiliar with...
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