Industry News

Real estate classified ad spending up 7%

Online realm gains market share in second quarter

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Real estate newspaper classified ad spending increased 7.2 percent to $2.1 billion in the second quarter of this year, and online ad spend increased by 28.6 percent, a newspaper association said today. Advertising expenditures for newspapers and their Web sites totaled $12.2 billion for the second quarter of 2005, a 2.8 percent year-over-year increase, according to early estimates from the Newspaper Association of America released today. Spending for print ads in newspapers totaled $11.7 billion, up 1.9 percent versus the same period a year earlier, while ad spending online continued its double-digit growth in the first quarter, increasing by 28.6 percent from the same period a year ago to $500.7 million, the NAA said. Within the classified category, real estate ad spending was up 7.2 percent to $1.2 billion. Recruitment advertising climbed 14.5 percent to $1.1 billion. Automotive dipped 5 percent to $1.1 billion. All other classifieds were up 6.7 percent to $677 million, accordin...