Industry News

Cendant beefs up online lead system

SearchRouter gives consumers access to local real estate listings

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After a quiet launch in February, Cendant Corp. this week publicly announced the creation of an online system that allows consumers to access a wide collection of for-sale property information through local real estate offices' Web sites while seeking to supply new customers to its local offices and affiliates. The SearchRouter system delivers consumers who visit Cendant Corp.'s national brand Web sites to participating local offices that are owned by the company or affiliated with the company, and consumers who visit these local offices' Web sites can choose to scan properties from all brokers who participate in a shared listings agreement in those respective market areas. These Internet data exchange (IDX) agreements are a standard method for sharing property listings in many real estate markets across the country. After starting a property search at one of the company's national brand Web sites, consumers can click on a SearchRouter icon to view all multiple listing service prop...