Industry News

Realtor name brings riches

Trade group members profit from capital 'R,' study finds
Published on Aug 26, 2005

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by CareyBot

The Realtor brand generates an average of $32,000 in incremental income for every Realtor during membership in the National Association of Realtors trade group, according to a brand valuation conducted for the association. The study was conducted by absoluteBRAND LLC, ...