Real estate ad publishers must get more competitive with their pricing and services or they will lose, whether they serve print or online advertisers, according to a recently published report. More advertising dollars are migrating online, often to unexpected locations, but U.S. newspapers are still reluctant to sell home sellers online-only ads, according to the report published in July by Classified Intelligence, an 8-year-old consulting firm for the interactive classified advertising industry. Belden Associates and Inman News also contributed to the 2005 Real Estate Report, which included two separate original studies and a panel discussion, as well as other, earlier studies. The first study, done in concert with Inman, concluded that real estate agents anticipate spending more of the...
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