RealEstate.com consumer leads will enter into a filtering process before being delivered to real estate agents, the company said today. RealEstate.com announced the debut of its Smart Touch Filtering process, which is a component of the RealEstate.com Agent Network's suite of subscription-based services. The company offers lead generation and conversion programs to real estate brokers and agents. Smart Touch Filtering processes RealEstate.com-generated leads by subjecting them to a comprehensive, four-point process that helps to determine the quality of the leads. The leads are manually filtered and then disseminated, delivering to agents a more steady flow of viable, qualified real estate leads. "Only 42 percent of the leads we receive will pass our four-point filtering process," s...
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