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Truly a new real estate Web site: Trulia.com

Stanford spawns another Internet innovation

Trulia is: a) An Internet innovation from a few Stanford grads, b) A Google Maps mod; c) An online home-search site for consumers; d) An Internet lead-generation site for real estate agents and brokers. Yes, yes, yes and yes. Trulia.com, now in beta testing, grabs property listings from about 100,000 real estate Web sites in California and displays basic property information while mapping property locations. Trulia's founders have plans to go national. Though there is still debate within the industry about whether real estate brokers should tightly control or freely disseminate property listings information, there is a groundswell among real estate companies to assemble large pools of property listings for consumers to view online. RE/MAX and Cendant Corp., for example, are among the major real estate brokerage companies that are making it easier for consumers to search their vast storehouses of national property listings information. And a Justice Department antitrust lawsuit ag...

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