Industry News

Real estate tech company enables podcasting

Agents can record audio information on for-sale properties

A la mode, a real estate technology company, has launched a product for its real estate agent customers that allows them to podcast information about properties for sale. Using a la mode's podcast technology, called Propertycast, the company's 7,500 agent customers can record and distribute audio files with property descriptions -- known as podcasts -- for home buyers and sellers to hear on their home computers or download to their iPods or other brands of portable digital audio players, the company announced today. The Propertycast technology available to the company's Agent XSite Web site customers at no cost. "National research shows that the time is right for podcasts as a means of communicating with consumers: Earlier this year, the Pew Internet and American Life Project found that 22 million Americans own an MP3 (digital audio) player and that 29 percent of them had downloaded a podcast. What's more, Apple has sold 28 million iPods since their introduction. And by 20...

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