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Google Earth may pair with real estate data provider

Search giant in talks with CoStar

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CoStar, the country's largest provider of commercial real estate data, is in talks with Google to integrate its property information with the Google Earth mapping product, CoStar confirmed Thursday. Mapping is one of the hottest developments in real estate marketing technology, with companies rushing to incorporate the feature. A number of companies have modified the free Google Earth three-dimensional mapping imagery for use with their offerings, though Google has said in its licensing rules it does not permit this for commercial use. The deal with CoStar, which CoStarconfirmed is under discussion, would represent Google's first exploration into the world of commercial real estate. One of the applications being developed would use a Google map and make it possible to drill down to specific information on a given building, not just see it on the map, a source within Costar confirmed. Google officials did not return phone calls seeking comment on the prospective partnership. CoStar ha...