Real estate and mortgage industry software provider a la mode today announced its plan to integrate the pay-per-click advertising and mortgage lead generation services from LoanBright into its Mortgage XSites Web sites and XSellerate automated marketing suite. Mortgage XSites and XSellerate users, particularly mortgage brokers, will be able to subscribe to LoanBright's lead generation services. The companies made the announcement from the floor of the Mortgage Bankers Association's 92nd Annual Convention & Expo in Orlando, Fla., this week. LoanBright operates the Loan.com and CompareInterestRates.com loan comparison-shopping services for consumers and offers lead generation products to the lending industry. The Loan.com pay-per-click service works like the bid-based system offered by the major search engines' sponsored links. With Loan.com, however, advertisers bid on categories of loans rather than keywords. Loan.com has defined more than 600 different loan categories ope...
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