Nurturing sales leads, converting more inquiries into closed sales and advertising judiciously are important ways real estate agents and brokers can deal with a slowing housing market, real estate professionals said during a recent audio conference. "Agents are going to have to stay in touch with prospects for a longer period of time," said Scott Hoen, executive vice president of Fidelity National Real Estate Solutions. "They can use lead generation systems to stay in touch with them." Along those lines, "Fifty percent of all Internet-generated real estate leads aren't followed up on," said Rich Sharga, vice president of marketing for RealtyTrac, an online marketplace for foreclosures. "If you are minding your knitting and following up on your leads you probably aren't going to be the...
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