Homescape, which provides a technology platform for real estate advertising online, is innovating communication with its newspaper network through Internet video produced by Inman Stories. To view the online video, click here. Homescape is a division of Classified Ventures, a joint venture of media companies looking to capitalize on online advertising in real estate, automotive and rentals. Online ad spending is expected to reach $3 billion by 2009, and 34 percent of all annual real estate ad spend is expected to be online by then, according to estimates from research firm Borrell Associates. Homescape hosts and manages data and real estate Web sites for 150 major local newspapers across the country. The company generates leads from consumers that view properties online at newspaper Web sites and ask to be connected with the property listing agent or broker. "Homescape is among a growing number of organizations that are using Internet video to communicate directly to their affiliat...
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