Hacker Connect January 16 in New York
An event for and by the real estate tech community

Julie Lauer, a Realtor for Keller Williams Realty in Pleasanton, Calif., paid $100 for a tiny square adjoining the image of a flying Elvis. Michael Seitz, associate broker for Kingman Realty in Kingman, Ariz., bought a $400 rectangle to display the word "Arizona." Other real estate professionals, too, spent $100 or more to be a part of a pay-per-pixel advertising site dreamed up by Alex Tew, 21, a college student from Wiltshire, England. A pixel is a tiny digitized speck that is a building block for images on computer screens. The word "pixel" is short for "picture element." Tew created a Web site, MillionDollarHomepage.com, and a system for selling ad space. The minimum ad size – a 10-by-10 block of pixels – cost $100, so $1 per pixel. The Web page consists of 1 million pixel...