Industry NewsTechnology

What’s on the real estate tech horizon in 2006?

Mapping, lead management are key focus areas, executives say
Published on Jan 3, 2006

Consumer-centric multimedia technology will be a hot commodity for the real estate industry in 2006, say several brokerage company executives, and industry participants also have their sights set on improved lead management systems. Improving the consumer experience through technology enhancements will be a continuing focus at GMAC Real Estate in the year ahead, said Lane Barnett, CEO for the company's Real Estate Franchise business unit. "What we're really trying to do is create an online experience similar to an offline experience," he said, and the company is looking at ways to improve lead management and transaction management that will benefit consumers. "We've proven that we can generate leads to our Web sites. The real challenge this industry has right now is what to do with those leads," Barnett said, and it will likely take a mix of training and technology to improve the management of those leads. Robust Web-based transaction management systems, he said, are also vital to the...

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