So often, buyers and sellers interrupt the flow of even the best presentations with very difficult questions. However, memorized scripts, delivered in a conversational style, are effective tools that help agents keep control of a sales situation, no matter what the customer's state of mind. It can be a witty answer, a story or an example you use to help a client gain perspective, factual information your client needs to make a decision, or a carefully phrased question that helps you understand your client's needs. Here are a few scripts that every Realtor should have in when working with sellers. The Kodak Moment "This is my Kodak moment for the house. This is your opportunity to present the house to me. I need to be the most educated individual about your house, second only to you. This ...
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