Hacker Connect January 16 in New York
An event for and by the real estate tech community

Editor's note: Now that real estate brokers are spending more money on online marketing and advertising to drum up new business, they want to know -- in a very detailed way -- how much bang they're getting for their buck. In this three-part series, we examine a few technologies offering insight into return on investment. (See Part 1: Brokers get inside track on Web lead investments and Part 3: Targeting the newspaper real estate ad.) Slapping a Web site on the Internet and loading it with property listings and rich content that will keep people coming back is only part of the battle. More real estate brokers and agents want to track these investments, and figure out what lead sources and Web content are worth the money. That's the core thinking behind a new company VisiStat...