Industry NewsTechnology

Targeting the newspaper real estate ad

Part 3: Measuring ROI success on the Web
Published on Feb 1, 2006

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by CareyBot

Editor's note: Now that real estate brokers are spending more money on online marketing and advertising to drum up new business, they want to know -- in a very detailed way -- how much bang they're getting for their buck. In this three-part series, we examine a few technologies offering insight into return on investment ...

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