Industry NewsTechnology

Agents making a big deal of relationships

Part 3: The CRM imperative: managing customers for success
Published on Feb 15, 2006

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by CareyBot

Editor's note: Customer relationship management practices, or CRM for short, can be crucial in the Internet age, when many consumers are starting their real estate search 12 to 18 months before they're ready to work one-on-one with an agent. In this three-part report, Inman News looks into the meaning of CRM, best practices and an array of technology systems available to the real estate industry ...

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