Industry NewsOpinion

Managing and converting real estate leads

Guest perspective: 5 easy steps to turn inquiries into sales
Published on Feb 17, 2006

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by CareyBot

It boggles my mind.

We know as surely as the sky is blue that real estate consumers choose sales agents who respond first to their inquiries. It's a plain fact. Research has proven it.

And yet, lead management remains the single biggest problem in real estate.

I know this from personal experience. When my wife and I went house shopping in Southern California three years ago, we visited 11 homes and I left 11 messages. Know how many agents returned my calls ...