Industry News

Coldwell Banker launches Web-oriented TV campaign

Ads drive consumers to brokerage's Web site
Published on Feb 20, 2006

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by CareyBot

Coldwell Banker launched its newad campaign Sunday night on prime-time television, with 15-second spots expressly designed to drive consumers online, Online Media Daily reported today. The ads, created by Publicis Groupe’s Kaplan Thaler, focus mainly on laptops streaming video featured ...