Hacker Connect January 16 in New York
An event for and by the real estate tech community

Editor's note: Mapping has quickly become an essential part of real estate Web sites as map-based searching offers a more streamlined, interactive way of looking for homes. Brokers and agents are still sorting out how to incorporate maps into their Web sites and turn them into a lead-generating tool. In this three-part series, we go beyond the buzz to uncover what mapping can do for real estate business. (See Part 1 and Part 3.) Putting houses on a map is nifty. Putting maps online is niftier. Making those maps interactive and putting houses on them based on users' search criteria is also niftier. And turning those maps into a lead-generating tool for real estate agents and brokers could be one of the niftiest uses yet, say practitioners. As online mapping technologies come of age, m...