BrokerageIndustry News

Real estate marketing gets bolder, better

Tips on how to best catch customer's eye

This is the perfect time to take a look at your advertising and make any necessary changes to your overall marketing strategy. A significant portion of the overall cost to run your business is marketing and advertising expenses, therefore it is crucial that these dollars are spent wisely and are in line with the current trends in the marketplace and consumer buying habits. With thousands of ideas out there for advertising and marketing concepts it is often hard to decide what will be effective and what will fall flat. But regardless of the size of your marketing budget, the secret to marketing success is developing a well-thought-out plan and an effective system for implementing it. The following are a few pointers for creating a successful marketing program that is cost effective and will save you time. 1. Create an emotional appeal. Connect with your audience by using your hobbies, interests or simply your own personal style to create an emotional appeal in your marketing pieces. T...

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