HouseValues has launched a national television advertising campaign for, a national mortgage lead generation service, the Kirkland, Wash.-based company said today.

The campaign aims to drive consumers seeking home loans to, where they can request up to four competitive bids from national lenders for home purchases as well as refinances and home equity lines of credit.

HouseValues’ other real estate Web services include, and The company connects home buyers and sellers with real estate agents and mortgage lenders. ad campaign features two 15-second spots, which are running on national cable networks including CNN, Fox News and HGTV.

The campaign was created in conjunction with Avenue Films in Seattle, and includes two core concepts: The “needs” spot highlights various reasons consumers might take out a loan, such as purchasing a home, lowering credit card debt, making significant home repairs or financing college education. The “competition” spot demonstrates how The Loan Page matches consumers with up to four pre-qualified lenders matching their needs with the best rate.

The Loan Page network, founded in 1997, includes more than 150 local and national lenders.


Send tips or a Letter to the Editor to or call (510) 658-9252, ext. 133.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription