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Supplying no-strings-attached real estate info

Part 2: Next generation real estate innovators eye transparency
Published on Mar 15, 2006

Editor's note: A new wave of online real estate innovators is gathering force, offering consumers more interactive and comprehensive online home searches and more transparency in property data and transactions. In this three-part report, we explore how newcomers like Zillow, Trulia, HomeThinking, PropertyShark, Redfin and others are bringing a new focus to the online consumer. (See Part 1 and Part 3.) A new wave of online real estate innovators is gathering force, offering consumers more interactive and comprehensive online home searches and more transparency in property data and transactions. The first Web generation of real estate companies – Homestore, LendingTree and others - served consumers as well, supplying such things as house values, information about what homes are for sale, and the opportunity to shop around for a lender and real estate agent. Now, a panoply of newcomers – Zillow, Trulia, HomeThinking, PropertyShark, Redfin and others – brings a new ...

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