BrokerageIndustry News

Industry veteran sees traditional model as broken

Help-U-Sell leader says 'home-ownership industry' is ripe for change

LAS VEGAS -- Steve Ozonian has seen the real estate industry from all sides now. A few months ago he joined Help-U-Sell, a real estate franchise that offers services for a flat fee, as CEO. Before that he headed up Realtor, home builder and corporate relocation operations as national home-ownership executive at Bank of America. He is also a former CEO and president of Realtor.com, the National Association of Realtors-affiliated property listings Web site. He has also worked for industry powerhouses Prudential Real Estate and Coldwell Banker, served as a senior executive for RE/MAX International, and was a regional president for a division of Chicago Title and Trust. His career path reads like a genealogy of industry change. RE/MAX was once controversial in the industry for it's agent-centric commission structure that allowed agents to keep the lion's share of their commission income, but the company has since become a powerful force in the industry, nationally and internationally. Rea...

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