BrokerageIndustry News

Real estate regulator’s radio campaign still reverberates

Broker takes issue with anti-FSBO ads
Published on Apr 5, 2006

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

Last year, the Kentucky Real Estate Commission took an unusual step in conducting an advertising campaign to promote the hire of real estate licensees in real estate transactions.

The radio ad campaign features comments about the negotiation experience of real estate agents and the risks of selling a home without an agent.

The ads seemed more in tune with the mission of a Realtor trade group than a state regulatory agency, said Terry Shortt, a real estate broker in Elizabethtown, Ky., who also runs a flat-fee real estate busines ...

Comments