Hacker Connect January 16 in New York
An event for and by the real estate tech community

(This is Part 4 of a four-part series. See Part 1, Part 2 and Part 3.) What's the best way to sell a luxury client a luxury property? Give them an experience of the lifestyle that you are selling! Recently, my husband and I were in the market for a new car for his birthday. He drove several different vehicles, but we were in a quandary about which one to purchase. At each dealership, we took a 7- to 10-minute test drive. We liked the looks and the interior of the Lexus the best. Nevertheless, we decided to go back and ask for a second test drive of the BMW. Since the salesperson we spoke with initially was off, we were referred to a different salesperson. Instead of the short test drive, our salesperson took us off on a dark country road to let us see how the new headlight technology makes...