Consolidation in the home-building industry has allowed large builders to speed up construction time, limit cost increases, and boost financial performance and customer satisfaction ratings, according to a report by the Joint Center for Housing Studies at Harvard University, though it's uncertain how the industry will respond to a changing market. "If the housing market weakens in the years ahead and competition increases, larger builders still have the potential to improve their operations and maintain their strong financial performance," according to the report, "The Evolving Home Building Industry and Implications for Consumers," which is based on the findings of a Harvard home builder survey. If the housing market weakens, "house-price appreciation is likely to slow and more builders are likely to compete within individual markets – exactly the conditions that lead to the operational improvements made in recent years." While the potential is there for continued success, it ...
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