Marketing truly drives most home sales listings. Each piece of the listing is intended to advertise the property--from photos and virtual tours to attractive copy points on the home, neighborhood and schools. And, by putting this information in front of as many buyers as possible, you are increasing your seller's chance at securing the highest price. Yet the personality behind the listing--the expertise and networking--falls to the seller's agent. The role of the seller's agent is to advocate, publicize and negotiate the property in the minds and wallets of potential buyers and other Realtors. This is where the agent can really shine! Imagine yourself as a tour guide at a world-renowned art museum. You are proud of the artwork, knowledgeable of the history, and glowing in your presentation of the beauty and awe of the museum's collection. You know visitors could have visited countless other museums. What made the busy tourists stop at your museum? There are many possible reasons: the ...
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