BrokerageIndustry News

Listing agents find way to shine, woo clients

Increase potential home buyers with smart marketing
Published on Apr 28, 2006

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by CareyBot

Marketing truly drives most home sales listings. Each piece of the listing is intended to advertise the property--from photos and virtual tours to attractive copy points on the home, neighborhood and schools. And, by putting this information in front of as many buyers as possible, you are increasing your seller's chance at securing the highest price.

Yet the personality behind the listing--the expertise and networking--falls to the seller's agent ...

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