Technology

Move Inc.’s menu of online lead services

Part 2: Inside story on real estate lead machines

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

Editor's note: There are dozens of online lead services in real estate and brokers and agents are still sorting out what's what and which works best for their budget and needs. This three-part series examines the nuts and bolts of three major companies in the space, including HouseValues, Move Inc. (formerly Homestore) and HomeGain. (See Part 1 and Part 3.) Homestore Inc., which has re-branded and is now doing business as Move Inc., has a range of lead-generation initiatives in the works for its property-search Web sites. The company has announced the development of Top Marketer, a lead-generation service that is intended to generate business for real estate professionals from consumers who request home valuation information. That product is tied in with the HomeInsight.com Web site and with Top Producer 7i, a Homestore-developed suite of contact management and listing management tools. With slowing market conditions in some parts of the country and more consumers turning to the...