BrokerageIndustry News

Property Guys set sights on U.S. real estate market

Canadian company offers flat-fee marketing services

The Property Guys are coming, the Property Guys are coming. Hold your horses, Paul Revere – it's not the British. Property Guys, a real estate company that offers for-sale-by-owner services, is based in Canada. Its founders are planning to expand the business model into the United States. Property Guys attempts to differentiate itself from other FSBO-type real estate services companies by defining itself as a "private sale network." The company, which opened in 1998, provides marketing packages to consumers for a flat fee and also offers to link consumers to work with industry professionals. As a marketing firm, Property Guys does not operate as a real estate broker or agent, and it cannot enter properties into Canada's national multiple listing service. As with other FSBO services companies, Property Guys promotes the elimination of middlemen and avoidance of commissions in the real estate process. Property Guys would join a growing list of U.S. companies that offer to directl...

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