Blogging = sales. You may have heard that from lots of real estate types, but it's actually been true for Ardell DellaLoggia, associate broker of Kirkland, Wash.-based Sound Realty. She started blogging at searchingseattleblog.com on January first – this year – and within two weeks was invited to join Rain City Guide, a Seattle-based real estate blog that is one of the country's most popular. Within five days she had picked up a client based on her blog; four months later, her blog has generated four transactions. "Blogging is how you advertise who you are so you get the clients that are most compatible for you," says DellaLoggia, who was kind enough to sit down with Inman's "Flipper" -- Alison Rogers -- for a Q&A: Q: You only started this January? Isn't that late to the g...
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