So you're an agent working with a prospective home buyer, and your client wants to see a particular home. You call the listing agent; the listing agent calls the seller. The listing agent calls back the buyer's agent, and that agent gets in touch with the buyer. Maybe there is a bit of phone tag in the process. And if all goes well, the agent and buyer will show up at the scheduled time to see the home. That's the way that showings have historically been arranged -- but it's not the most efficient way, said Jason Moser, creator and president of Bookashowing.com. Moser built an automated system, now in use by two Realtor association-operated multiple listing services in Wisconsin, that allow listing agents, showing agents, buyers and sellers to communicate through the Internet and to schedule and view appointments. Showing agents can also offer feedback to sellers and listing agents about buyers' interest and comments for visited properties. Moser has made his mom, Val Moser, proud --...
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