Editor's note: This three-part series examines structural changes within the classifieds industry, obstacles newspapers have to overcome to stay in the game, and what some publications are doing to differentiate themselves and to build a heavier online footprint with real estate. (See Part 2 and Part 3.) A couple meeting with their Realtor to discuss selling their home asks, "Which newspapers will our home appear in?" The Realtor doesn't address the specific question, but instead replies that 54 percent more people today use the Internet over newspapers to look for homes. The agent says that she'll use multiple photos and detailed information in the home's online listing, which will appear on at least four Web sites, and says the brokerage company partners with leading search e...
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