Industry News

Survey: College-educated young adults favor place over jobs

Suburbs, outlying city neighborhoods a lure for demographic
Published on Jun 9, 2006

Place is more important than professional opportunities to college-educated people ages 25-34, according to a survey released today. The Segmentation Co., a division of marketing consultancy Yankelovich Inc., conducted the online survey for CEOs for Cities, a network of mayors, corporate executives, university presidents, foundation officials and community leaders from major cities. About 64 percent of respondents stated that they would look for a job in a place that they would like to live, with 36 percent stating that place was a secondary consideration when looking for a job, according to the report, "Attracting College-Educated Young Adults to Cities." About 69 percent of women respondents and 60 percent of men respondents said that place was a priority. The survey results are based on online surveys conducted March 3-11 of 1,000 college-educated people ages 25-34. About 42 percent of respondents said they would consider living in a downtown area, while 59 percent would consider ...

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