Hacker Connect January 16 in New York
An event for and by the real estate tech community

Editor's note: Real estate agents are learning that online community sites can be useful in reaching their target audience. Agents can use community Web sites to raise awareness about their services and drum up local business, while consumers can use the sites to rate, review, recommend and reach agents in their desired locations. This three-part series uncovers how a few savvy agents are using these sites and building their own. (See Part 1 and Part 3.) When Hurricane Katrina hit, Vikki Morvant's discussion boards for southern Louisiana neighborhoods served as rallying points for the community – an example of how user-generated content can help clients bond with each other and the sponsoring agent. The agent has garnered a mailing list of 3,000 to 4,000 names from the discussi...