Online real estate advertising grew from a $1.2 billion market in 2004 to a $1.7 billion market last year, increasing its share of total real estate ad spending from 10.3 percent to 14.7 percent in that time, according to an annual report produced by a research and consulting company. By 2010, online real estate ad spending is expected to grow to a $3.1 billion market, representing an estimated 32.1 percent of total real estate ad spending. Meanwhile, newspaper real estate advertising is projected to shrink from a $4.7 billion business in 2005 to $2.9 billion in 2010, and to fall behind online real estate ads in total market share, Portsmouth, Va.-based Borrell Associates reported in "2006 Update: Online Real Estate Advertising." The report suggests a continuing and rapid migration of rea...
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