Industry News

Mobile phone tech company launches real estate tool

Virtual Agent delivers property information, photos

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A company that specializes in text-messaging and interactive voice response technologies has introduced a Web-based mobile marketing tool for real estate professionals. SkyWire Media Inc., based in Las Vegas, Nev., has launched Virtual Agent, which allows consumers to dial a toll-free number and enter a property code to receive information about a specific property, including photographs, on a mobile phone. Real estate agents can post the property code of a for-sale property in marketing materials. Shawn Harris, president and CEO for SkyWire Media, said in a statement, "Virtual Agent is very cost-effective for users, eliminating paper fliers, which are expensive and generally provide a low number of leads. Virtual Agent allows the same data and photos to be delivered to a prospect's mobile phone and delivers (consumers') contact information to the listing agent in real-time." SkyWire Media clients can create, modify or activate a text-messaging campaign using the company's Web-based ...