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Real estate burnout avoided with simple checklist

Agents should measure success by completion of daily tasks

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Are you ready to learn the five words that can forever alter your success in the real estate business? The phrase, "Let's make a list now" may be the most important strategy for both listing success as well as the key to helping you be more effective in every aspect of your real estate career. Since the early 1990s, I've trained thousands of agents to open their listing presentations with the following phrase. "I would like to make a list now of all the things that you have enjoyed about living in this property." As you listen, take notes on the sellers' responses. When the seller pauses, ask, "What else can I add to my list now of all the things that you have enjoyed about living in your property?" If the sellers have trouble coming up with more than a few items, ask them about upgrades that they may have made, especially if some of those upgrades are not apparent when walking through the property. You can also ask about the neighborhood or other items that may assist you with marketi...