Industry News

‘Click-to-talk’ technology catches on

RealPING inks partnerships with ZipForm, Real Living

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In a move that could help improve real estate agents' lagged response times to online consumer inquiries, electronic forms provider ZipForm has partnered with realPING, which offers immediate interaction between agents and consumers surfing the Web. RealPING in January launched its push-to-talk, VoIP button that connects Web site visitors with a real estate agent's telephone. VoIP, which stands for voice over Internet protocol, is a technology that enables people to make phone calls using a broadband Internet connection instead of a regular phone line. The technology is catching on; ZipForm's partnership comes a week after real estate brokerage company Real Living announced it would offer the technology to its agents. Real Living has about 4,000 agents working in 10 states. To begin using the click-to-talk service, consumers click on the agent's realPING button -- either on a Web site or e-mail -- and input their local phone number, which then rings back within five seconds and conne...