BrokerageIndustry News

RealEstate.com operates brokerages in four states

Company's sales force includes about 100 real estate agents

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RealEstate.com, an online real estate portal that launched brick-and-mortar brokerage operations earlier this year, now has operations in Colorado, Oregon, Utah and Washington. Owned by InterActiveCorp's LendingTree LLC, RealEstate.com has quickly assembled four real estate brokerages and a sales force of about 100 agents through new launches and an acquisition. RealEstate.com provides real estate information for consumers at its Web site and helps connect them with real estate professionals. It also generates Internet business for brokers in its referral network through LendingTree.com, affinity programs with Costco and five major airlines, and other Internet channels. This year's initiative is the first time the online lead generation company is engaging in the brokerage business. In April, RealEstate.com launched brokerage operations in the Portland, Ore., and Denver, Colo., regions. The Portland-area office, based in Clackamas, has about 30 agents, and the Colorado office, based ...