Hacker Connect January 16 in New York
An event for and by the real estate tech community

SAN FRANCISCO -- Brokers and other real estate industry gurus discussed Google's classified real estate listings service, a rise in online advertising, declining real estate lead-conversion rates, and the birth of new boutique brokerages during a Wednesday discussion at a real estate conference. Justin McCarthy, strategic partner development manager for Google's real estate division, told the audience of real estate professionals not to fear Google's free online classified service, called Google Base. The service is intended to help consumers drill down to more relevant information when they conduct real estate searches. For example, Google is now populating its mainstream Web search results with data from its classified service, McCarthy noted, so that consumers have the option to narrow...