Hacker Connect January 16 in New York
An event for and by the real estate tech community

SAN FRANCISCO -- Call it Marketing 2.0. A home-based startup that is now a multimillion-dollar daily e-mail blast to 1.4 million subscribers. A former "Messy Marvin" whose household cleaning products are now distributed through Target and Costco. A former recording industry professional who now is rolling out a range of youth culture-targeted products through a global network of creative minds. Their businesses represent a wild new wave of marketing that approaches consumers in unconventional ways. Rather than an overt sales pitch, these entrepreneurs are appealing to consumers' sense of style, quest for hipness and a general thirst for something new. During a presentation today at Inman News' Real Estate Connect conference, these outside-the-box executives shared their insight on marketi...