Industry NewsMortgage

ROOT Exchange lets mortgage brokers shop for sales leads

Personal information of loan prospects are traded like stocks
Published on Jul 31, 2006

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by CareyBot

As mortgage brokers gear up to compete for a shrinking originations market, sales leads could become an increasingly valuable commodity.

That's the thinking behind ROOT Exchange, which bills itself as a place where people who have leads to sell can auction them off to the highest bidder ...